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HOW TO

Get started ?

At Wawa Live, our mission is simple: help you grow, go live, and get paid.

We believe in your potential — and we’re here to give you the tools, structure, and support to turn your content into a real source of income. Whether you're new to streaming or ready to take it to the next level, we provide personalized coaching, content strategy, and live performance feedback tailored to you.

As part of TikTok’s official Creator Network, we connect you with exclusive opportunities, manage the behind-the-scenes work (like contracts and performance tracking), and stay by your side every step of the way.

We don’t just want you to stream —
we want you to succeed.

Compare the Benefits of Creator Network Support vs Going Solo

Why Join Wawa Live?

Non-Managed Creator

  • 50% Revenue Share
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Wawa Live Creator

  • 50% Revenue Share
  • 1-on-1 Training & Coaching Sessions
  • Group Coaching Sessions with Other Creators
  • Educational Webinars
  • Exclusive Campaign & Milestone Rewards
  • Creator Networking Events
  • Opportunities for TikTok-Sponsored Marketing & Brand Partnerships
  • Priority Support & Issue Escalation
  • Early Access to New Product Features
  • Beta Testing for New TikTok Features
  • Direct Updates on Policy & Community Guideline Changes
Questions

Creator FAQ

Wawa Live is a division of Wawa Productions, dedicated to empowering creators on TikTok LIVE. As an official member of TikTok’s Creator Network, we provide personalized strategies, coaching sessions, and active feedback to help you grow and monetize your audience through live content.

The TikTok Creator Network comprises agencies that collaborate with TikTok to support creators in enhancing their LIVE streaming capabilities. These networks offer resources such as training, strategic guidance, and performance feedback to help creators succeed on the platform.

We offer hands-on coaching, real-time feedback, content strategy development, and assistance with contract negotiations. Our goal is to provide you with the tools and support needed to build a sustainable and profitable presence on TikTok LIVE.

No, our services are completely free for creators. TikTok compensates us to help creators grow on LIVE, allowing us to invest in your success without any cost to you.​

Beyond talent management, Wawa Productions bridges the gap between brands and audiences through authentic connections and innovative campaigns. They empower creators and brands alike to achieve their goals through creativity, data-driven insights, and impactful influencer marketing strategies

We seek creators who are committed to streaming regularly and engaging authentically with their audience. While there are no strict follower or view count requirements, a consistent content schedule and adherence to TikTok’s Community Guidelines are essential.

Yes, but only for TikTok LIVE.

As part of TikTok’s official Creator Network, each creator can only be managed by one agency for LIVE. That means if you join Wawa Live, we become your exclusive partner for TikTok LIVE streaming and monetization.

That said, we do not require exclusivity outside of TikTok LIVE. You’re free to create, collaborate, and grow on other platforms as you wish.

For creators looking for full 360° representation including brand deals, social media growth, and content strategy beyond LIVE  we also offer access to Wawa Productions, our award-winning agency named Top Creator Agency in Canada. Many of our LIVE creators see Wawa Live as the first step toward joining Wawa Productions for full management.

So while TikTok LIVE exclusivity is required, your opportunities with us are anything but limited.

 

We leverage our industry connections to identify and negotiate brand partnership opportunities that align with your content and audience. Our team manages the negotiation process to secure favorable terms on your behalf.

Absolutely. Our team provides personalized coaching to help you enhance your content quality, engage your audience effectively, and utilize TikTok LIVE features to their fullest potential.​

Earnings from TikTok LIVE are processed through TikTok’s payment system. We ensure you understand the monetization tools available and assist you in optimizing your earnings.​

 

We value open communication. You can reach out to your assigned Talent Manager directly or contact our support team via email or our official Discord channel for any inquiries or feedback.​

No, as long as you stream consistently and follow TikTok’s Community Guidelines, your TikTok LIVE revenue is guaranteed. Payments come directly from TikTok, based on your engagement, time spent LIVE, and viewer interactions (gifts, coins, etc.). We’ll guide you to optimize your results, but you’re always in control of your earnings.

TikTok pays creators through its own system, but for any additional campaigns or performance bonuses managed by us, we process payments via Wise. It’s secure, fast, and works globally with minimal fees. You’ll receive clear instructions during onboarding.

Wawa Live is funded directly by TikTok to support and grow its LIVE creator ecosystem. This means we can offer coaching, support, and resources to creators 100% free of charge. We only succeed when you do. Which is why we’re fully invested in your growth

Your opinion matters. You can give feedback anytime to your Talent Manager or during our regular check-ins. We also share optional feedback forms to hear what’s working and what we can improve. Our goal is to grow with you, not just guide you.

Once approved, you’ll receive a welcome email with onboarding details. Then:

  1. You’ll be introduced to your dedicated Talent Manager.

  2. We’ll help you optimize your TikTok profile and set your LIVE goals.

  3. You’ll get access to coaching, feedback sessions, and growth tools.

  4. From there, it’s go time — you stream, we support.

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ABOUT YOUR

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